Frustrated by the lack of representation and celebration of black
excellence in the media and society as a whole. We felt a strong desire to do something about this, and decided to start our own brand to inspire, celebrate, and empower black people. We wanted to create products and experiences that uplift the black community.
The inspiration of our logo comes from our first two children, Soraiya
and Salahuddin. Representation matters because it shapes how people see themselves and others. When we are depicted positively and authentically, it can help to counteract harmful stereotypes and biases that have been perpetuated over time. Afro puffs are a celebration of Black beauty and identity. For many of us, hair is an important expression of our culture and history, and Afro puffs are a way to showcase this unique aspect of our identity.
Through our products and community, we seek to create a world where black people are valued, respected, and empowered to pursue their passions and make a positive impact on the world. Join us on this journey of empowerment and inspiration, as we strive to create a brighter future for black people everywhere.